Blueprint Skateboards was created in 1995 by Faze 7 Distribution as the first British skateboard company set up to perpetuate British Skateboarding. It was at a time in the industry when US skate companies dominated the market, and the idea of a British based skateboard company with home grown professionals was unheard of and many thought such a company would not succeed. But starting small with a simple and straightforward plan has seen Blueprint steadily grow to its current position amongst the forefront of European companies.

Faze 7 Distribution had been distributing USA quality skateboard brands in the U.K since 1985 including H Street, Blind, World Industries, Plan B and many other top USA skateboard companies. In 1995 Joe Burlo, CEO of Faze 7 felt that skateboarding was seeing a downturn in the U.K. and decided to set up a British skateboard company to help arrest the decline in British skating. This was not only to give British skaters an identity of their own but so skateboarding could flourish in the UK and safeguard it's future.

At this time, success in skateboarding was perceived as having to be a company wholly based in Southern California. It was thought to be highly improbable for a skateboard company to succeed if it was not based in California, and practically impossible if it was based outside the USA. So for a British born skateboarder, the only option was to move to the USA and attempt to make it as a professional over there. This was, and still is; very hard and only a few British skaters have made it. We thought this was harsh for a British skateboarder, so Blueprint's intention was to create a company, which would be on a level playing field with one based in the USA. Therefore giving a home to some amazing talent which otherwise may have gone to waste.
Over the years Blueprint had it's teething problems, as with every company, but with a simple and straightforward approach alongside a strong work ethic both on the team and production side has propelled the company onto the world stage and given Blueprint an international reputation for quality. Many of the current professional skaters on Blueprint have been there since the early days and the current professional line up of Paul Shier, Colin Kennedy, Mark Baines, Scott Palmer and Vaughan Baker is as strong as ever, this line up was recently made even stronger this summer with the addition of four fresh new professional riders, Nick Jensen, Neil Smith, Chewy Cannon and Danny Brady. All these riders came up 'through the ranks' of the Blueprint amateur program and have earned their pro models via much hard work and determination, it took many years before either of them were to be even considered professional skateboarders for Blueprint. This is in a current skate world where the possibility to turn pro is sometimes too premature. But in the case of Nick, Danny, Neil and Chewy turning pro for Blueprint was definitely worth waiting for as they have all excelled into their new roles as professional skateboarders for Blueprint Skateboards.
The current amateur team now stands as, Jerome Cambell, Mike Wright, Ben Nordberg, Sylvain Tognelli and Tuukka Korhonen, which are all held in high regard with some already considered to be of 'pro' status.

Although Blueprint skateboards is wholly owned by Faze 7, it is totally independent with it's own dedicated in house Art and creativity department. Simon Burlo runs International sales and marketing, Dan Magee creates and oversees Art direction, Joe Burlo oversees production and Neil Chester takes care of team management, filming and promotional duties. The Blueprint team also has a say in all team related matters and together we make the decisions which we feel best suite the company. We view the main qualification, which we all possess is the love of our work and total dedication to skateboarding and Blueprint. This dedication shows through in the ethos of the company and it is our aim to propel this love and desire onto the customer when they buy Blueprint product. This is why Blueprint product sells through over and over again and is seen by many as the leading, best selling skateboard company in the U.K. British skate shop owners are really pleased with Blueprint for what it has done for the British skate industry.

Blueprint hardware such as decks and wheels is sourced and manufactured in the USA, mainly in Southern California. This is where most of the best skateboard hardware is and has been manufactured for the past 20 years. These factories manufacture for most of the top USA skateboard companies. Blueprint only uses the best genuine Canadian hard rock maple for decks and the best chemicals and formula for wheels. Tempting as it may, as it has been for many people in the industry, we have not switched deck manufacturing to China. Being a privately owned company we still have 100% control over suppliers and quality of raw materials and maintain manufacturing in the USA so that Blueprint consumers always expect the same consistent high quality materials when they buy a Blueprint deck. You may fool some of the consumers, some of the time but never all of them all of the time.
Originally only available in the U.K., worldwide demand has grown alongside the company and Blueprint is now available in Europe, Asia, the America's and Australia.

The Blueprint line consists of 35 Skateboard decks mostly pro models, 20 pro model wheels, mounting hardware, accessories and soft goods comprising mainly of a range of 20 tees, 12 hooded sweats, low profile five panel and mesh caps, wallets and genuine skate jeans. All clothing styles are meticulously researched before going into production. As any skater will acknowledge, contrary to their appearance, skaters are some of the most fussy and fastidious people to sell to, sometimes spending hours looking for a single cap with the right fit, colour and logo. Recent innovations in skateboard deck technology have seen Blueprint increase its choice to the customer by offering Convexture construction on selected pro models alongside Team and Pro edition decks. Blueprint's aim is to cater for every type of skateboarder and provide a product range that will suit all types of skateboarder.

Marketing is a very delicately balanced combination of magazine advertising, pro and amateur skater sponsorship, skate demos and tours, skate contests, videos and a our website. All of these media formats have a continuous seamless message for all to see the feeling of fellowship and belonging to Blueprint.
Blueprint has always believed in the power of video and after a few early video releases, such as A Mixed Media in 1996 which promptly sold several thousand copies in the U.K. alone, followed by Anthems in 1997, which sold worldwide in both PAL (European format) and NTSC (USA Format).
It was the release of the video, Waiting For The World in 2000 that really defined Blueprint as a team and opened everyone's eyes to the talent of our riders and what the UK has to offer. From here Blueprint went on to produce First Broadcast in 2001, which further displayed the skills and diversity of the team. Rather than rest on these successful videos Blueprint continued to develop by the team working hard for regular coverage in both European and worldwide magazines, such as Skateboarder, Transworld, Slap, Thrasher, Kingpin, with Sidewalk and Document taking care of coverage at home. Over the past few year's work was put into the Blueprint amateur program with new young riders coming on board and filming commenced for Lost And Found, our biggest and best Blueprint film yet. The team travelled virtually non-stop over the length and breath of Europe over the past two years in search of only the finest skate spots in order to film their video parts. Lost And Found was then premiered to nearly 1000 skaters in London on March 12th 2005. The following 2-disc DVD set was released shortly after to worldwide acclaim. It was also premiered in virtually every country in Europe, the USA and many other parts of the world. The release has further pushed Blueprint on to new level and coming directly from our strong amateur program and their breakthrough video parts in Lost And Found, both Danny Brady and Nick Jensen were tuned pro after the DVD release. Their pro models, which were only recently debuted, have been very fast sellers with demand very high.