They Say:

Founded in Redmond, Washington in late 1992, Ride hit the market with only four board models and a vision - to create a snowboard company “for the people” built upon technical innovation, superior quality and “selling the dream.” With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign and quite a bit of hard work, the first few years were a major success.

In order to meet the growing demand of snowboard and skateboard-influenced clothing, in 1994, Ride launched an outerwear and streetwear line under the brand name Cappel Clothing. Today, this line has evolved into a far more technical outerwear line, providing a phenomenal fusion of street fashion and snowboard function known today as Ride Snowboards Apparel.

Shortly after relocating to Preston, Washington in 1995, Ride launched the Preston brand of snowboard bindings. Ride’s proprietary technology made Preston Bindings one of the best-known binding names in the industry. Eventually incorporating the Preston name into the Ride line, today Ride Bindings are the market share leader in aluminum bindings and continually lead the charge of lightweight durability and response, and maximum board control.

In conjunction with the Preston brand, the snowboard boot category for Ride also planted its roots in 1995. From fairly meager beginnings, the Ride Boot program has grown into it’s own and has become an award-winning collection. Today, with timeless graffiti design influences from the likes of CAP, Sever, Dr. Revolt and more, the Ride Boot line is garnering awards from both trade and consumer publications and organizations alike. With revolutionary design features such as our patent pending Lace Slider, Body Active Liner Foams and HP Construction, the Ride Boot Line will continue to cement itself as an industry standard.

Also in 1995, Ride acquired the most respected snowboard manufacturer in the world, Thermal Snowboards Inc. of Corona, California. Later known as Ride Manufacturing, the facility uses state-of-the-art computer technology, aerospace engineering, aircraft-grade tooling and other leading-edge techniques to design, test and manufacture the most advanced snowboards on the market. Today, Ride Manufacturing has expanded into its new facility in Asia, doubling its manufacturing space and equipment arsenal. Ride’s snowboard program continues to be designed by the engineers who have founded and grown the Thermal Cap, Thermal Sidewall and 3D Technologies.

In 2000, Ride Snowboards relocated to Vashon Island, Washington, and now in 2007 is en route to Seattle, Washington. Never straying from our original goal of technical innovation, superior quality and “selling the dream,” Ride continues to maintain its distinctive brand identity in the snowboarding market. For Ride, it’s not about being the biggest … it’s about being the best at what we do and truly becoming a great snowboard company “for the people.” Through the passion and dedication of all of Ride’s employees and global affiliates, Ride has bushwhacked its way to becoming pound for pound the best “alternative to the mainstream” by recently achieving the status of #2 Overall Snowboard Brand in North America. And being #2, yet concentrating on the original goals that Ride was founded on, is just fine with us.